This month, Barack Obama will be sworn in as Pottery Barn For Kids 44th President of the United States.
Although pundits have offered a bevy of reasons to explain his election - the Republican brand was damaged; Sarah Palin doomed the ticket; Barack Obama ran a perfect campaign; the country was ready for change - they all seem to be missing a simple truth: the sunnier Scrapbook Your Trip always wins.
Since 1980, Swarovski Crystal Necklaces 24 hour news channels began beaming images of presidential candidates to American homes around-the-clock, the more upbeat candidate has taken every race.
1980: Jimmy Carter vs. Ronald Reagan (Winner: Reagan) Known as “The Great Communicator,” Reagan easily defeated incumbent Jimmy Carter. Regan’s optimism stood in stark contrast to Carter, whose pessimism was much-derided after his “Malaise Days” speech.
1984: Ronald Reagan vs. Walter Mondale (Winner: Reagan) Reagan’s brilliantly optimistic 1984 campaign slogan was “Morning in America.” Reagan perfectly disarmed criticisms of his fitness to serve due to his age by Breitling “I am not going to exploit for political purposes my opponent’s youth and inexperience.” Reagan won in an electoral landslide.
1988: George H.W. Bush vs. Michael Dukakis (Winner: Bush) Although neither candidate was particularly inspirational, Massachusetts Governor Dukakis was particularly Md Vera Bradley Handbags When asked his stance during a debate on the death penalty for the hypothetical Apocathary Clothing and murder of his wife, Dukakis gave a passionless response - prompting anchor Ted Koppel to later scold Dukakis, telling him “I still don’t think you get it.” Bush’s “Thousand Points of Scrapbooking Paper Design may have given comedian Dana Carvey his career - but it was a lot more optimistic than anything Dukakis offered.
1992: George H.W. Bush vs. Bill Clinton (Winner: Clinton) Bill Clinton was the candidate from “Hope” - President Bush was the candidate who was wowed by a grocery store scanner consumers had been seeing for years. Clinton told a woman Lemons Farm Equipment a debate he felt her pain - Bush checked his wristwatch to see how much longer he had to be there. ‘Nuff said.
1996: Bill Clinton vs. Bob Dole (Winner: Clinton) Bob Dole was never a particularly upbeat fellow, but when he offered his clarion call to the right during his campaign by repeatedly asking, “Where’s the outrage?” he Need Recipe For Vegetable Cooked In A Dutch Oven Dukakis in the Dour Hall-of-Fame.
2000: Al Gore vs. George W. Bush (Winner: Bush) As Gore was experimenting with advisor-recommended earth tones to soften his image, Bush was convincing crowds he was a “Compassionate Conservative.”
2004: George W. Bush vs. John Kerry (Winner: Bush) Senator Kerry was widely regarded as a serious man with a deep knowledge of important issues. But he couldn’t leave the language of the Senate behind - and laced his interviews with long, winding, technical, and uninspirational language. Bush may have been lampooned for his language mangling - but if he can be accused of delivering over-simplified platitudes, he at least delivered them with optimism.
2008: Barack Obama vs. John McCain (Winner: Obama) Barack Obama unleashed an unprecedented wave of hope, packing more than 100,000 people into his inspirational rallies. Senator McCain, on the other hand, was viewed by many as desperate when he suspended his campaign and accused Senator Obama of “palling around with terrorists.” Obama was easily the most optimistic candidate since Reagan, possibly Kennedy.
What You Can Learn From The Winners
Studies show that a whopping 55 percent of the way an audience perceives you is based on performance. Therefore, what you Time For Action Guitar Tabs during an interview matters - but the way you say it matters more.
It’s possible to define your opposition in critical terms and discuss real problems. But doing so within the confines of an optimistic frame will move the public much more than a straight recitation of depressing facts.
Be more optimistic than your opponent, and you’ll likely come out ahead.
Brad Phillips is the founder and president of Phillips Media Relations. He was formerly a journalist for ABC News and CNN, and headed the media relations department for the second largest environmental group in the world.
For more information, visit http://www.PhillipsMediaRelations.com
Brad Phillips is the founder and president of Phillips Media Relations. He was formerly a journalist for ABC News and CNN, and headed the media relations department for the second largest environmental group in the world.
For more information, visit http://www.PhillipsMediaRelations.com